Make Believe Ideas Recalls Seven Rainbow Road Board Books Due to Choking Hazard — CPSC recall 23292

Published notice; closure not supplied

The CPSC record supplies a notice and remedy, not a current closure determination.

Source date Sep 21, 2023. Retrieved Oct 1, 2026. Last updated Oct 1, 2026.

Archive changed Oct 1, 2026. USDA FSIS records are unavailable; check FSIS directly. Source coverage and dates.

What the record says

Product
This recall involves seven board books under the Rainbow Road Series Board Books. The books are children's board books bound together with plastic rings. The books were sold individually as well as in a book box with four books. The recall includes the following board books and ISBN numbers. The ISBN number is printed on the book's right hand corner on the back above the bar code. Book Title ISBN Animal Counting 9781803374802 Dinosaur's First Words 9781803374932 and 9781803372211 Old MacDonald Had a Farm 9781803376790 and 9781803373355 Rainbow Road Book Box 9781803376288 There Was an Old Lady Who Swallowed a Fly 9781803372945 and 9781803371580 Things that Go! 9781803374826 Unicorn's Colors 9781803374789 and 9781803376622 Where's My Bottom? 9781803372723 and 9781803376738
Reason
The plastic binding rings can detach from the books, posing a choking hazard to young children.
Classification
Not supplied
Recalling firm
Make Believe Ideas LTD, of New York
Quantity
About 260,000 (In addition, about 12,900 in Canada)
Agency-reported status
Published recall notice
Source record identifier
23292

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Lot and product identifiers

Label fieldDetails supplied by the agency
Lot, code or applicabilityRead the product description and official photos for model and lot identifiers.

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Distribution

Not supplied

No US distribution state could be established from this record. Check the official notice.

Dates in the source

Last publish date
Sep 21, 2023

FDA company pages use the listing date; enforcement records use initiation dates; CPSC uses recall date; NHTSA uses report-received date. These dates are not interchangeable.

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